Store in shape
Stores in shape consists of all the important elements, that together define the standard and the way an IDdesign store should look like and the service our customer should experience. To secure that standard, we have developed several tools.
The following will be described:
- The store areas.
- The tasks.
- How we work with prices and signs.
- Visual merchandising.
- Instore marketing.
- Sales and service.
To secure stores in shape we use the store evaluation form which scores the store according to the guidelines, checklists and the IDdesign elements (in store material, catalogue items) which all are available here in the ROM.
The store evaluation is also the evaluation made by IDdesign Headquarters on support visits, but can also be used local.